By Matthew Fraser
In its march to changing into the world's first hyper-power, the USA has been as depending on its tender strength - the attract of yankee life and tradition - because it has been at the not easy energy of army may. In Weapons of Mass Distraction, Matthew Fraser examines the function of yankee pop cultural industries in foreign affairs.
Fraser specializes in the foremost parts of soppy energy - video clips, tv, pop song, and speedy nutrition - and lines the origins, background and present effect of those on U.S. overseas coverage. He describes how the yankee movie, tv, and track industries get pleasure from a ubiquitous worldwide presence that has made them crucial to the U.S. executive, which has usually long gone as far as to fund them without delay, together with the White House-sponsored radio station within the center East introduced with the hopes of profitable over Muslim youths with American pop songs.
A Coca-Cola lobbyist as soon as famously declared that "The most sensible barometer of the connection of the U.S. and the other kingdom is the best way Coca-Cola is treated." Fraser proves this declare isn't really to be taken calmly. He charts the worldwide unfold of the short meals undefined, the function of Coca-Cola and McDonald's in American overseas coverage and the new upward thrust in their competitors: the anti-globalization movement.
Do issues particularly cross greater with Coca-Cola? Fraser's solution is a powerful certain. whereas American delicate strength continues to be a contentious factor, he believes it promotes values and ideology which are eventually solid for the remainder of the area. nonetheless, what are the longer term implications of yankee delicate strength? Will nationwide identities decline because the international order is remodeled right into a kingdom of "electronic feudalism" the place there is not any primary energy? Weapons of Mass Distraction presents an enticing, enlightening, and provocative examine the way forward for American international coverage and pop culture within the twenty first century.