Joel Bakan's Childhood Under Siege: How Big Business Targets Children PDF

By Joel Bakan

ISBN-10: 1439121206

ISBN-13: 9781439121207

ISBN-10: 1439121222

ISBN-13: 9781439121221

ISBN-10: 1926910869

ISBN-13: 9781926910864

Corporations have discovered a brand new source to be mined for revenue: our children. during this surprising and indelible behind-the-scenes trip, Joel Bakan, acclaimed writer and award-winning maker of the popular movie and overseas bestselling booklet The Corporation, uncovers the incredible measure to which businesses take advantage of the distinct vulnerabilities of youngsters, manage mom and dad’ fears, and function with callous forget for children’s overall healthiness and wellbeing and fitness.

The variety of youngsters taking harmful psychotropic medicines has skyrocketed as pharmaceutical businesses hire insidious, frequently unlawful strategies to inflate diagnoses of issues and persuade mom and dad their young ones require drugs. A hugely refined advertising deploys more and more refined and strong strategies to play on children’s excessive feelings and wishes and to trap them into obsessive consumerism. desktop online game designers craft concepts to titillate teenagers with intercourse and violence, whereas social media builders infiltrate and form children’s social and emotional worlds to compel them to spend an increasing number of monetizable time on-line. America’s colleges are being remodeled into revenue facilities whereas young ones are subjected to more and more regimented instructing that thwarts interest and creativity, numbing the enjoyment of studying. And children’s continual illnesses, from bronchial asthma to melanoma, autism, and beginning defects, gradually increase as millions of latest commercial chemical substances are dumped into their environments.

Nelson Mandela as soon as sagely remarked that “there may be no keener revelation of a society’s soul than how it treats its children.” the matter this present day, as Joel Bakan unearths, is that enterprise pursuits have made preserving young children super tough. organisations pump billions into rendering mom and dad and governments powerless to protect little ones from an unrelenting advertisement attack, with the end result that once a century of growth, in which protecting legislation and rules have been extensively promulgated, little ones are once more uncovered to gigantic harms by the hands of monetary actors.

Childhood less than Siege leaves no room for doubt that this attack on adolescence is a big predicament of our time. a robust manifesto for pressing switch, it empowers us to protect our personal little ones whereas providing concrete and sensible proposals for criminal reforms that might defend all childrens from those predatory practices.

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Childhood Under Siege: How Big Business Targets Children by Joel Bakan


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